DISCUSSION QUESTIONS: Why do you think Americans have been turning to small CPG brands in greater numbers in recent years? Do you expect this to continue and how will it affect how mass merchandisers, supermarkets, warehouse clubs, convenience and dollar stores make merchandise, space and other business related decisions about the vendors they work with?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
Small brands are about listening to what consumers want in terms of “better for you” ingredients. They understand that bigger is not necessarily better. They know that the smaller brands are able to include attributes that make the consumer feel better about themselves and the food they give their family as well as the products used, from laundry detergent to shampoo. Small brands started with this in mind. Large brands, in most cases, are playing catch up.
Read the entire article from RetailWire: