DISCUSSION QUESTIONS: What do you think of the decision by Budweiser to skip the Super Bowl and reallocate advertising funds to COVID-19 vaccination communication efforts instead? How do you think commercials produced for this year’s game are likely to change, if at all, from those that appeared during previous broadcasts?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
Good decision. If more companies took this route, we would get back to business sooner and companies like InBev would be rewarded.
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