DISCUSSION QUESTIONS: Is Kroger’s online business benefiting from similar or unique factors compared to other traditional grocers? What advantages has Kroger created for itself relative to its competition?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
I think Kroger’s success is partially based on their ability to deliver on the promise of an omnichannel experience for their shoppers. They have been perfecting this position for a number of years now, so I am not surprised at their win here. They have also worked hard to be data driven and have used that expertise to drive their online business bigger and faster than their competition. Kroger is an example of how traditional retailers can lead the pack.
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