DISCUSSION QUESTIONS: As retailers and brands open more localized, community-driven stores, how will they scale the experiences to the rest of their store fleets? What is the right mix of store formats and sizes retailers should adopt?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :
Although it may be challenging to localize stores completely across the chain, there are some elements that can and should be able to be implemented. One of the complaints I hear from fellow New Yorkers is that retail in general has lost its soul – the mom and pop stores that made a neighborhood unique have been priced out in favor of the national chains. The Gap you see in NYC looks exactly the same as the one you’ll see everywhere else. With some creative thinking, this could be an area where a retailer who wants to stand out could do so in big and even small ways.
Read the entire article from RetailWire: