DISCUSSION QUESTIONS: Do you see the COVID-19 pandemic helping to drive IT and marketing collaboration and transforming each department’s role? Has the pandemic added any new frictions that may hinder collaboration?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
It is critical that marketing and IT work together in a much more collaborative way or they will be roadkill for fierce competitors like Amazon, Walmart, Target, and Kroger. They have been talking the talk for years. It is now time to walk the walk!
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Will the pandemic finally bring marketing and IT teams together?