As grocery prices fall, CPG companies have an opportunity to introduce new promotions.
Developing a successful brand for younger generations starts with creating a winning and engaging marketing strategy. To do so, companies must understand how millennials research, shop for, and purchase consumer packaged goods.Read More >>
Large CPG companies are more likely to acquire smaller firms in order to get ahead in the market.
Millennials demand value and convenience at a fair price … can CPGs deliver?