New York, NY – April 24, 2017 – Interactive Edge, an award winning data analysis and presentation reporting solutions firm serving the needs of the Consumer Packaged Goods (CPG) industry for over 20 years, is now a member of the Nielsen Connected Partner Program. As a member of the Nielsen Connected Partner community, Interactive Edge … Continue reading Interactive Edge selected as new member of the Nielsen Connected Partner Program
LAS VEGAS (May 17, 2017) – Interactive Edge, a leading provider of data analysis and reporting solutions for the consumer goods and related industries, is co-presenting an educational session during the Category Management Association Annual Conference today at Cesar’s Palace in Las Vegas. David Dickerson, Senior Category Management Team Lead, Mars, Inc., and Zel Bianco, President/CEO … Continue reading Interactive Edge and Mars, Inc. Join to Present at Category Management Association’s Annual ConferenceRead More >>
Developing a successful brand for younger generations starts with creating a winning and engaging marketing strategy. To do so, companies must understand how millennials research, shop for, and purchase consumer packaged goods.
As grocery prices fall, CPG companies have an opportunity to introduce new promotions.