Latest Posts

Are retailers deaf to radio advertising’s potential?

Are retailers underestimating radio advertising’s ability to target specific audiences? Do you see the medium regaining popularity among retail advertisers in the years to come? Interactive Edge’s CEO, Zel Bianco comments: In a word, yes, they are. Radio is a medium that I place under the category of “as much as things have changed, some … Continue reading Are retailers deaf to radio advertising’s potential?

Walmart expands test of pickup-only grocery store concept

Do separate pickup-only facilities make the most sense for grocery? Does fulfilling grocery pickup through stores face too many execution issues? Interactive Edge’s CEO, Zel Bianco comments: I’ve seen the one in Bentonville and although it that city is the headquarters for Walmart, the wide variety of venues showcase how this concept can work in … Continue reading Walmart expands test of pickup-only grocery store concept

Hershey delivers category insights directly to retailers via tractor trailer

Will Hershey’s roving insights trailer result in more effective category management execution at the retailers it visits? What do you see as the pros and cons to the MCIC project for Hershey? Interactive Edge’s CEO, Zel Bianco comments: Agree with many of the comments but you will never please everyone with this type of tactic. … Continue reading Hershey delivers category insights directly to retailers via tractor trailer

Are grocers shortchanging flexitarians?

Are grocers underplaying the plant-based foods trend in their assortments? Will buyers eventually catch up or are they facing challenges incorporating diverse selections of meat and dairy substitutes into their mix to appeal to flexitarians? Interactive Edge’s CEO, Zel Bianco comments: Grocers should not underestimate this trend. I’ve just returned from the Natural Products Expo … Continue reading Are grocers shortchanging flexitarians?

Gap CEO says retailers not turning in-store data into action

Do you agree that retail is “not talking about” the value and potential benefits of capturing in-store customer data? Has in-store data become accessible enough to support targeting and personalization efforts both in-store and online? Interactive Edge’s CEO, Zel Bianco comments: The main reason for this has been that retailers have not been willing to … Continue reading Gap CEO says retailers not turning in-store data into action

REI finds an audience for used gear

Will selling “high-quality, lightly used product at lower price points” likely impact REI’s sale of full-price items and overall margins? Do you see opportunities for REI to provide greater value to consumers and supporting sustainability goals through REI Used? Interactive Edge’s CEO, Zel Bianco comments: It confirms an idea I’ve been kicking around that most … Continue reading REI finds an audience for used gear

Do CPGs need their own voice for Alexa?

How seriously should CPGs take the idea of creating distinct voice presences to help them stand on Alexa and other voice assistants? How should brands go about “finding their voice”? Interactive Edge’s CEO, Zel Bianco comments: Ad agencies have seen their reason for being questioned in the face of advertising becoming more about data science … Continue reading Do CPGs need their own voice for Alexa?