Please welcome our new Vice President of Business Development We are excited to announce a new addition to the Interactive Edge family. We have appointed BevAL(Beverage Alcohol) veteran, Melvoin O. Lucear, as Vice President of Business Development. This is a newly created role where Melvoin is responsible for our global sales in BevAL. Melvoin has … Continue reading Interactive Edge Appoints VP of Business Development
What will Kroger gain from its Culinary Innovation Center? Should food innovation be just as important as tech innovation to Kroger and other grocers? Interactive Edge’s CEO, Zel Bianco comments: Yes, food innovation should be just as important if not more important than technological innovation. People care about technology, but this move by Kroger speaks … Continue reading Kroger dedicates new research center to food innovation
Can apps and smartphones solve problems that have long plagued the restroom experience at retailers and restaurants? Where do you see the biggest benefit for retailers as well as consumers? Interactive Edge’s CEO, Zel Bianco comments: I don’t know about this. Perhaps, when you are traveling by car and have many options, but come on, … Continue reading Can mobile apps put an end to disgusting store restrooms?
How will offering cash back rewards at Whole Foods affect Amazon and the grocery chain? Will added sales, data or something else prove to be the biggest benefit to Amazon and Whole Foods from this offer? Interactive Edge’s CEO, Zel Bianco comments: It will be both sales and data. I don’t see a downside to … Continue reading Amazon gives Prime members another reason to shop at Whole Foods
Do you agree that a significant upgrade in prepared food offerings would pay off for grocers? Has cross-merchandising to other departments been a lost opportunity? Interactive Edge’s CEO, Zel Bianco comments: Location, location, location! If there are not many choices near a grocer, then it makes total sense to elevate the hot bar area and … Continue reading Grocers hit restaurants in the gut with hot bars
Do you support or oppose the proposed changes to the SNAP program made by the Trump administration? If enacted, how would you see the changes affecting grocery retailers? Interactive Edge’s CEO, Zel Bianco comments: Yet another well-run program that the Trump administration is trying to undermine when it does not need fixing. Can you imagine … Continue reading Grocers say Trump’s SNAP plan would screw up a well run program
Will Instacart and Shipt be able to hold their own — perhaps even gain ground — against Amazon? Are you more bullish on one company’s prospects versus the other in near- and long-term? Interactive Edge’s CEO, Zel Bianco comments: First, I hope both are able to compete with Amazon as we need to balance the … Continue reading Will Instacart and Shipt give Amazon a run for its money?
What were your favorite and least favorite commercials from this year’s Super Bowl broadcast and why? Interactive Edge’s CEO, Zel Bianco comments: The Toyota spots were the most memorable to me because they did not focus on their cars. They left me with a good feeling about Toyota and that some companies try to see … Continue reading Which commercial won the Super Bowl?
What can Super Bowl ads do for brands that regular ads can’t? Has the value derived from Super Bowl ads increased or diminished in the last few years? Do they work better for established brands or for newer brands and product launches? Interactive Edge’s CEO, Zel Bianco comments: There are so few events that are … Continue reading Is a Super Bowl ad worth $5 million?
New York, NY – February 2, 2018 – Interactive Edge, an award winning data analysis and presentation reporting solutions firm serving the needs of the Consumer Packaged Goods (CPG) industry for over 20 years, was named one of the 10 Most Recommended Retail Solution Providers of 2018 by Insight Success magazine. An industry leader in … Continue reading Interactive Edge Named One of The 10 Most Recommended Retail Solution Providers, 2018