The results and insights we are getting from XP3 have been phenomenal. Now category management and shopper insights folks are speaking the same language and made our best analytical resources more efficient. They’re spending their time on digging deeper into the opportunities because they’re not wasting time wading through mounds of data. We are seeing many more customized and actionable recommendations for our retail partners as a result.

nestle logo
John RinaldiCategory and Shopper LeadershipNestlé
Categories: Uncategorized