Have you noticed the decline in socialization in American culture? A recent article from Retailwire confirmed the fact that it is now more common for Americans to be having meals alone. According to research conducted by the NPD Group: 60% of Americans eat breakfast alone 55% eat lunch alone 32% eat dinner alone So while … Continue reading The lonely truth of American culture
In a recent article on Retailwire, the topic of social media was discussed in-depth. With the emerging popularity of social media, many companies have been putting great effort into these mediums with high hopes that it would pay off. However, unfortunately, measuring its success isn’t as black and white as many hope. The survey that … Continue reading Where’s the ROI for social media?
These days, it’s nearly impossible to walk out on the streets, even for a few minutes, without seeing a passerby talking or fidgeting on their mobile. Or maybe you’re guilty of being “one of these people” yourself. This emerging trend has led many to believe that desktops are dead, but this Retailwire article proves otherwise. … Continue reading Forget mobile, consumers use PCs to place online orders
As I stated in my comment on March 6 when we discussed “Target CIO resigns, chain to look outside for IT leadership”: “I believe what is needed is a national retail task force with some of the best and brightest minds in internet security to come together to implement strategies that make it much tougher … Continue reading Should retailers pay more attention to cyber security?
Consumer goods companies, particularly category management and shopper insights teams, deal with overwhelming amounts of data every day, ranging from the internally generated to retailer provided. With the CG industry becoming increasingly competitive, the ability to turn data into actionable insights is now a basic requirement to stay in the game. The question is no … Continue reading What one initiative must consumer goods companies pursue now in order to compete and grow in the year 2020?
The topic of consumer insights was discussed at the IRI Summit and one company in particular is doing a great job of this – ConAgra. Under the leadership of Bob Nolan and his category and shopper insights team, studies and analyzes the whole category or occasion. They did a great deal of work on dinner … Continue reading Useful consumer insights, anybody? Are vendor’s “insights” too biased to serve much use for retailers?
This is a subject I have been screaming about for a number of years. Finally, it is subject that the industry is starting to recognize as a big problem. Business Intelligence and data mining have been around for some time, but the issue has always been that the biggest, most expensive BI solutions are one … Continue reading Where have all the retail data scientists gone?
Let’s face it. The Super Bowl is an event that the entire nation – and increasingly the world – comes together to watch. Just as they have for the Golden Globes and the Academy Awards, viewers expect the spots to be the very best of the year. Whether they create a compelling reason to buy … Continue reading Is a Super Bowl Ad Worth $4 Million?
In today’s data-driven world, just about everyone is well-acquainted with the phrase business intelligence, but few understand its real meaning, or how to leverage its true potential. However, the failure to understand the value BI promises has largely arisen from the fact that business intelligence encompasses not one, but the integration of numerous applications across … Continue reading Understanding and Leveraging Business Intelligence
Retailer/manufacturer collaboration is essential. As consumer preferences are changing at a rapid rate, and organizations are dealing with more data than ever before, it is difficult to maintain shopping preferences that have long held true in previous environments. Lifestyles today are as varied as the neighborhoods we live in. And retailers and manufacturers both have … Continue reading Collaboration at its Finest – Retailers and Manufacturers