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Forget mobile, consumers use PCs to place online orders

These days, it’s nearly impossible to walk out on the streets, even for a few minutes, without seeing a passerby talking or fidgeting on their mobile. Or maybe you’re guilty of being “one of these people” yourself. This emerging trend has led many to believe that desktops are dead, but this Retailwire article proves otherwise. … Continue reading Forget mobile, consumers use PCs to place online orders

What one initiative must consumer goods companies pursue now in order to compete and grow in the year 2020?

Consumer goods companies, particularly category management and shopper insights teams, deal with overwhelming amounts of data every day, ranging from the internally generated to retailer provided. With the CG industry becoming increasingly competitive, the ability to turn data into actionable insights is now a basic requirement to stay in the game. The question is no … Continue reading What one initiative must consumer goods companies pursue now in order to compete and grow in the year 2020?

Useful consumer insights, anybody? Are vendor’s “insights” too biased to serve much use for retailers?

The topic of consumer insights was discussed at the IRI Summit and one company in particular is doing a great job of this – ConAgra. Under the leadership of Bob Nolan and his category and shopper insights team, studies and analyzes the whole category or occasion. They did a great deal of work on dinner … Continue reading Useful consumer insights, anybody? Are vendor’s “insights” too biased to serve much use for retailers?

Understanding and Leveraging Business Intelligence

In today’s data-driven world, just about everyone is well-acquainted with the phrase business intelligence, but few understand its real meaning, or how to leverage its true potential. However, the failure to understand the value BI promises has largely arisen from the fact that business intelligence encompasses not one, but the integration of numerous applications across … Continue reading Understanding and Leveraging Business Intelligence

Collaboration at its Finest – Retailers and Manufacturers

Retailer/manufacturer collaboration is essential. As consumer preferences are changing at a rapid rate, and organizations are dealing with more data than ever before, it is difficult to maintain shopping preferences that have long held true in previous environments. Lifestyles today are as varied as the neighborhoods we live in. And retailers and manufacturers both have … Continue reading Collaboration at its Finest – Retailers and Manufacturers