Grocers shift gears as stimulus stalemate tightens consumer spending

DISCUSSION QUESTIONS: How do you expect grocers to adjust their merchandising and marketing practices as money becomes tighter for large numbers of American households? What do you see as the mid- and long-term impacts of pandemic-related developments on the grocery sector? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust Read more…

Build vs. buy: Is that still a question in retail IT?

DISCUSSION QUESTIONS: Where do you land on the debate over whether retailers should develop their own software applications or use commercially available solutions? Should increased accessibility of commercial solutions recast the role of IT teams? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : Retailers have enough issues Read more…

Should marketers keep masks out of commercials?

DISCUSSION QUESTIONS: Would you generally encourage or discourage advertisers from showing people with masks in commercials? In what situations would showing masks prominently or subtly be relevant versus irrelevant? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : Given how some people are treating grocery workers, it is Read more…

What can you learn about ecommerce sales driving on the NJ Turnpike?

DISCUSSION QUESTIONS: Which retailers do you think have made the most significant gains based on their ecommerce performance going back to March? What stands out to you about their operational performance? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : Our son, daughter-in-law and granddaughter live in Northern Read more…