DISCUSSION QUESTIONS: Is Circle K’s move a game changer for the legal cannabis business? Do you expect other retailers in and outside of the convenience vertical to quickly move into the medical and recreational marijuana markets? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Cannabis at gas stations? Read more…
DISCUSSION QUESTIONS: Do you believe big retailers are still lagging in their implementation of technology? What common improvements do retailers still need to make technologically to meet the expectations of today’s shoppers? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Quite frankly, retailers cannot be expected to solve Read more…
DISCUSSION QUESTIONS: What do you think of HomeGoods’ House of HomeGoods campaign? Why haven’t hotels used as showrooms for brands or retailers become a bigger trend? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: I love the idea but not many people will have the opportunity to experience Read more…
DISCUSSION QUESTIONS: What do you think of CVS’s moves to reduce prices on menstrual and other personal products? What’s the root cause of the “pink tax” phenomenon? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: This is a long running injustice against women and should be phased out Read more…
DISCUSSION QUESTIONS: How will the Kroger/Albertsons merger affect the competitiveness of the two companies? What will it mean for their rivals and suppliers? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: I think Michael La Kier brings up a great point – “sameness.” Do we really want to Read more…
DISCUSSION QUESTIONS: Does Wegmans’ chainwide ban on single-use plastic bags make business sense for the grocer? Are there other grocers that you expect to follow suit as a matter of company policy and not an act of compliance with local or state laws? Interactive Edge’s CEO, Zel Bianco comments, featured Read more…
DISCUSSION QUESTIONS: Do grocers have to reset their approach to plant-based foods with the category’s increased mainstream appeal? What do you think of integrating plant-based and animal-based offerings in store, no longer overtly messaging to vegans and vegetarians and other suggestions cited in the article? Interactive Edge’s CEO, Zel Bianco Read more…
DISCUSSION QUESTIONS: Do you agree that “cognitive biases and the need for a data-informed culture” are still holding back the potential of data-driven marketing? Do you agree that marketing analytics investments will or should be scaled back due to continued shortfalls? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Read more…
DISCUSSION QUESTIONS: Do you see Dove and Wendy’s recent campaigns around ageism as timely, opportunistic or risky? Where do you see ageism ranking as an issue for brands to openly support and build campaigns around? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: This will continue to be Read more…
DISCUSSION QUESTIONS: What do you do now if you are Bed Bath & Beyond’s board of directors? How do you think recent developments are affecting employees of the company and its vendors? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Those remaining in senior positions must step up Read more…