DISCUSSION QUESTIONS: What do you think of the use of loud, classical music to deter loitering outside stores? Do you see better solutions to address this problem? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: It’s definitely worth a try as it has worked in some instances but Read more…
DISCUSSION QUESTIONS: What form do you think “a national rollout of Babies”R”Us” will take and what kind of success might it see? What do you expect Bed Bath & Beyond to do with Buybuy Baby? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: When we visited my son and Read more…
DISCUSSION QUESTIONS: Should retailers hold consumers more accountable for stolen packages from doorsteps or apartment lobbies? What solutions do you see to reduce porch piracy? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: I think retailers or delivery services should only be held accountable if it is clear Read more…
DISCUSSION QUESTIONS: Will Gen Z consumers become more or less interested in positive mental health messaging in the coming years? Will mental health oriented messaging remain exclusive to Gen Z and Millennials, or will brands serving Gen X and Boomers getting in on the action? Interactive Edge’s CEO, Zel Bianco Read more…
DISCUSSION QUESTIONS: Did Walmart gain a marketing advantage running commercials during World Cup broadcasts? Do you agree that the World Cup has largely been a missed marketing opportunity for U.S. retailers? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Watching many of the matches here in NYC, all Read more…
DISCUSSION QUESTIONS: Do retailers need a chief trust officer or to put a c-level exec in charge of trust? Should cybersecurity and data privacy be the primary focus around trust issues or do you see a broader responsibility over brand reputation? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Read more…
DISCUSSION QUESTIONS: How likely is it that the new customers coming to Walmart for groceries will stick with the chain once inflation becomes less of a factor? Has the chain made big enough improvements in categories such as apparel and home to build on the new grocery customers it has Read more…
DISCUSSION QUESTIONS: What do you think are the pillars upon which positive corporate cultures are built? What do you see as examples of positive corporate cultures at work in retail? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: I have personally experienced how Kellogg has created an environment Read more…
DISCUSSION QUESTIONS: Will customers staying at the Vrbo rental property make the connection to Home Depot and shop the retailer accordingly? How do you see retailers most effectively leveraging relationships with vacation rental platforms? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Go to Home Depot while on Read more…
DISCUSSION QUESTIONS: What do the findings about the inefficacy of plastic recycling mean for retailers and brands trying to pursue more environmentally sustainable operations? Do you think such findings will impact the retail/CPG packaging world significantly and push the development of more compostable and/or reusable packaging? Interactive Edge’s CEO, Zel Read more…