Latest Posts

Should Amazon have Target in its acquisition sights?

Do you think a Target acquisition would make sense for Amazon? Interactive Edge’s CEO, Zel Bianco comments: I think it does make sense, especially in light of yesterday’s discussion on Walmart targeting a higher demographic. Amazon with Target will deliver that goal much more effectively than Walmart can, at least in the eyes of those … Continue reading Should Amazon have Target in its acquisition sights?

Amazon and Google engage in a smart speaker price war

Is it more important at this point for Amazon and Google to get their smart speaker devices into households than to earn a decent margin? Interactive Edge’s CEO, Zel Bianco comments: Yes, it is way more important as they will be the gateway and gatekeeper for a significant amount of the commerce that will be … Continue reading Amazon and Google engage in a smart speaker price war

7-Eleven goes omnichannel with mobile, BOPIS and delivery

Do you see much consumer demand for mobile ordering for pickup or delivery from c-stores? Interactive Edge’s CEO, Zel Bianco comments: If it is working with Starbucks and Panera, why not 7-Eleven? So much of 7-Eleven store traffic is about making a fast stop. If this makes it even faster, then it should be a … Continue reading 7-Eleven goes omnichannel with mobile, BOPIS and delivery

Did Netflix cross the data-disclosure line?

Should companies refrain altogether from publicizing customer data, even anonymously, for marketing purposes? Interactive Edge’s CEO, Zel Bianco comments: Friends can be funny. Sometimes. Services you pay for should always try to be neutral. It’s a golden rule of appropriate business behavior that you should never talk about politics or religion. Yes, it was meant … Continue reading Did Netflix cross the data-disclosure line?

The next logical step for category management

How should retailers adapt their traditional category management practices to the greater influence of online shopping as well as greater competition from the likes of limited-assortment and dollar stores? Interactive Edge’s CEO, Zel Bianco comments: I think Chris Petersen said it best, “category management has become increasingly complex based on omnichannel consumer (actually shopper) expectations.” … Continue reading The next logical step for category management

Would CVS + Aetna = lower healthcare costs?

Do you think a merged CVS/Aetna organization could use data and analytics to improve health service and product recommendations and reduce medical costs? Interactive Edge’s CEO, Zel Bianco comments: As some would conclude, $77 billion has to be made back before they make money so I’m guessing prices may not go down for a quite … Continue reading Would CVS + Aetna = lower healthcare costs?

Encouraging signs for department stores as holiday season kicks off

Do you expect department stores, as a whole, will perform better this holiday season than they did in 2016? Interactive Edge’s CEO, Zel Bianco comments: As we all know, New York City is not indicative of the rest of the country but I walked into Macy’s and could not wait to get out due to … Continue reading Encouraging signs for department stores as holiday season kicks off

The RetailWire Christmas Commercial Challenge: Amazon vs. Walmart

Which do you think does a better job of connecting with each company’s core customers while reaching out to new shoppers? Interactive Edge’s CEO, Zel Bianco comments: They are both very well done, but I would say the Amazon commercial is more effective at showcasing the entire process of selecting an item on your phone … Continue reading The RetailWire Christmas Commercial Challenge: Amazon vs. Walmart

Customer data is grocery’s new battleground

Do regional grocers have any advantage over national chains in leveraging data on a localized basis? Interactive Edge’s CEO, Zel Bianco comments: Mining customer data has become critical for all shopping so why not in groceries? Eating is something we do every day. The real question will be, how do the majority of retailers compete … Continue reading Customer data is grocery’s new battleground