McDonald’s drive-thru AI knows what you want before you order

Is offering predictive suggestions at the drive-thru a good way to upsell, and could other restaurants benefit from such an offering? Could privacy concerns surrounding the scanning and saving of license plate data make people less interested in interacting with McDonald’s via drive-thru? Interactive Edge’s CEO, Zel Bianco comments, featured Read more…

Why are grocers still missing the mark with small food brands?

Does the slotting-fee culture in the grocery channel still weigh heavily against smaller brands? Has resolving such allocation barriers become more important as smaller brands appear destined to drive food trends? Any suggestions? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : Young people — and I just Read more…

Are legacy CPG brands just naturally digitally-challenged?

What are the biggest lessons to take from Kellogg’s progress with its digital transformation? What are the biggest hurdles for a large CPG company seeking to become a digitally-enabled organization? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : I just finished reading a book called Predictable Success. I Read more…